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In this series, we take a look at the amazing work being accomplished by members of our community. These are the game-changers, the inspirational leaders, and the passion-driven individuals who are changing our community, our health and our planet.
A: My name is Cheryl Willberg, and I am the Founder and Chief Motivator of City Shred and self-proclaimed Life Athlete. I curate events for Life Athlete’s around the premise of energy and motivation. Further to creating and producing our events, I live each day like a Life Athlete - showing up and giving my personal 100%. I have created and fostered a support system that continues to cheer me on and because of that, I truly feel like I’ve never worked a day since launching CITY SHRED. I get to spend each day of my life working with and being surrounded by epic humans.
A: I started visiting boutique gyms in 2016 and very quickly identified with the incredible feeling I would leave with EVERY. SINGLE. TIME. I would walk into a room with 20-30 people, most in which I didn’t know, and yet we were ALL cheering each other on. Further to putting together a program, the trainers and coaches worked hard to curate the energy in the room and have people leave feeling elated. This becomes a good exercise to look inwards and see how your inner circle is lifting you up, or not. I became fixated on this and wanted to spread this exact same feeling with hundreds and thousands of people, as well as give a platform to our incredible trainers who are changing days, weeks and lives.
I wanted to create an event where we could have that feeling of energy ON STEROIDS and I hoped that people would leave wanting more of that - wanting to reach for the 1% better, every day. And that’s where we came up with training like a Life Athlete, on and off the turf. We expect people to show up as they are and promise themselves to give their personal 100, as this is transferable in all areas of life. Second to that, we want people to spend time with those who are cheering themselves and others on, as your support system is an important part of your success. The event quickly became about cheering for each other and if anyone has worked with me behind the scenes as a trainer they know the most important role of the day is to motivate and move, so we can touch as many people as possible. The event was created in 2018 and the energy continues to increase, thanks to EVERYONE on the turf.
A: The three things I am most proud of are the testimonials we receive post-event - people saying they’ve never been to more of an inclusive, energy-driven event; the smiles I see through the pain of the workout. There is something to be said when people are still smiling after 10-minutes of burpees; lastly, the collaboration. Our fitness community has come together so powerfully as #ONECOMMUNITY to serve for the greater good. This is an opportunity for us all to practice what we preach - wanting to help people strive to crush their goals, believe in themselves and give them the tools to do it!
A: My name is Cheryl Willberg, and I am the Founder and Chief Motivator of City Shred and self-proclaimed Life Athlete. I curate events for Life Athlete’s around the premise of energy and motivation. Further to creating and producing our events, I live each day like a Life Athlete - showing up and giving my personal 100%. I have created and fostered a support system that continues to cheer me on and because of that, I truly feel like I’ve never worked a day since launching CITY SHRED. I get to spend each day of my life working with and being surrounded by epic humans.
A: Started visiting boutique gyms in 2016 and very quickly identified with the incredible feeling I would leave with EVERY. SINGLE. TIME. I would walk into a room with 20-30 people, most in which I didn’t know, and yet we were ALL cheering each other on. Further to putting together a program, the trainers and coaches worked hard to curate the energy in the room and have people leave feeling elated. This becomes a good exercise to look inwards and see how your inner circle is lifting you up, or not. I became fixated on this and wanted to spread this exact same feeling with hundreds and thousands of people, as well as give a platform to our incredible trainers who are changing days, weeks and lives.
I wanted to create an event where we could have that feeling of energy ON STEROIDS and I hoped that people would leave wanting more of that - wanting to reach for the 1% better, every day. And that’s where we came up with training like a Life Athlete, on and off the turf. We expect people to show up as they are and promise themselves to give their personal 100, as this is transferable in all areas of life. Second to that, we want people to spend time with those who are cheering themselves and others on, as your support system is an important part of your success. The event quickly became about cheering for each other and if anyone has worked with me behind the scenes as a trainer they know the most important role of the day is to motivate and move, so we can touch as many people as possible. The event was created in 2018 and the energy continues to increase, thanks to EVERYONE on the turf.
A: The three things I am most proud of are the testimonials we receive post-event - people saying they’ve never been to more of an inclusive, energy-driven event;The smiles I see through the pain of the workout. There is something to be said when people are still smiling after 10-minutes of burpees;Lastly, the collaboration. Our fitness community has come together so powerfully as #ONECOMMUNITY to serve for the greater good. This is an opportunity for us all to practice what we preach - wanting to help people strive to crush their goals, believe in themselves and give them the tools to do it!
A: That’s a loaded question but we are working hard behind the scenes to continue to curate events for Life Athletes. We are a community first and build value for our members, and in saying that - we are looking forward to launching more epic experiences and welcome new people into the CITY SHRED community to SHRED during our workouts and always SHRED LIMITED BELIEFS. We are excited to launch a new concept in Toronto this August called MOVE - different types of movement to the beat, as well as BREATHE, a continuation of our incredible breath-work event we did last year with our friends from Othership. And as always, I’m VERY EXCITED to see everyone on the turf for our SUMMER SHRED on July 16th or KID’S SHRED on July 15th.
A. It’s so simple - there really is UNITY in COMMUNITY. We don’t approach our business as a product, it’s a community. As humans we all crave connection and should be very conscious of what we are spending our time on and with whom. Building and fostering a positive and uplifting community is our greatest asset and we will never lose touch of the importance of this. It is also our mission to continue to work with local charitable organizations, wherever we pop up, that focus on youth to help build Life Athlete’s out of our future generations, as we believe that kids with the right tools have no limits.
A. I believe in the power of positivity and smiling as much as I possibly can. I think that small acts of kindness go a long way and you never know who and how you’re impacting the person you smile at, open the door for or say good morning to. Let’s keep smiling!
We look forward to introducing you to more members of our community who are making an Impact every day.
Get $10 OFF Summer Shred on July 16 with code IMPACT10. Click HERE to get your tickets today!
